How Does Sustainable Fashion Help The Environment?

For the last few centuries, humans have developed a penchant for producing more than they can consume. This is further resulting in us disposing of more waste than this planet can replenish. The fashion industry has also been one significant industry that has always participated in this trend of producing more than demand and consumption. Now it's the major contributor to the accumulating pile of waste in many dump yards across the world. 


The most viable solution to this pressing issue is sustainable fashion. Sustainable fashion in India and worldwide is gaining traction as it focuses on designing and producing clothes in an ecologically and socially responsible manner. It helps us get rid of our wasteful behavior and break out of our non-appreciative attitude. Shifting to sustainable clothing will help us reduce our harmful impact on nature and produce less waste. 


Sustainable fashion in India covers everything about the industry focusing on longevity, and reduction of waste. The full life cycle of a fashion product comes under this process from design to sourcing, production, and distribution. In comparison to fast fashion that produces cheap and short-term wear apparel, 

sustainable fashion products make use of fabrics that are derived from eco-friendly sources, like-sustainably grown fiber crops, and last longer in your wardrobe. 



Sustainable clothing brands in India are prioritizing the environment, society, and ethical processes in their agendas and work processes. Some of these brands include Karuna Khaitan, Liva, No Nasties, Doodlage, and Maati by Neha Kabra. These brands are trying to revolutionize the fashion industry by changing the consumption patterns of buyers and helping them adopt to a sustainable lifestyle. 


The trend of sustainable fashion in India is picking up popularity as people are realizing the harmful impacts of fast -fashion industry on the environment. At this point, you may question, why should we switch to sustainable fashion? The simplest answer to this is because it is the need of the hour. If we are to survive on this planet and reduce our carbon footprints, we will have to start walking towards sustainability in fashion. 



Switching to sustainable clothing brands in India will allow us to lower our impact on the environment. By only possessing clothes that we use and using clothes that we possess, we create less and less waste. In addition to this, unlike fast fashion clothes, eco-friendly fabrics and accessories can last for a very long time. Later they can also be repurposed and used. 


Sustainable fashion helps us in cleaning up the fashion supply chain and reducing pollution on a significant level. By sourcing textiles for clothes from regenerative fiber systems, we can restore our relationship with the planet and save it from perishing.

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