4 Reasons to Choose Sustainable & Ethical Fashion

Sustainable clothing is the talk of every town. With so many brands adopting slow fashion, it’s impossible to ignore the radical shift in the clothing industry. Here are 4 reasons why we should embrace ethical fashion and sustainable clothing in India: 

1.      Environment: The fast fashion industry is detrimental for our environment, and contributes significantly to water and air pollution, and not to mention tons of clothes ending up in the landfills. Fast brands require a lot of energy for production, and factories dump the toxic wastes directly into water bodies. Furthermore, clothes produced by such brands don’t last for very long. On the other hand, sustainable brands advocate ethical fashion, and make use of natural and recycled fabrics which are biodegradable, and require less energy, water, and almost no chemical treatment. They offer best quality clothes which are designed to last for a longer period, and also helps you save some money. It’s high time we embrace sustainable clothing in India.

2.      People matter: Ever wondered how fast fashion brands are so affordable? Well, they keep the cost of their clothing minimum by relocating their production factories to developing countries where the labor is cheap. The employed people are exploited to unhealthy and unsafe workplaces. They are paid low wages and suffer constant pressure. This enables the brands to introduce unprecedented volumes of new clothes in the market. This mass production promotes child labour. By embracing and switching to sustainable fashion in India you can ensure that you are favoring the ethical brands that offer just and fair wages, and healthy working conditions to their laborers. Ethical fashion is the answer to lots of social injustices.

3.      Carbon footprint: Fast fashion is a major cause of global warming as factories emit a considerable amount of greenhouse gasses. The fabrics such as nylon, polyester require heavy chemical treatment for production, and hamper our natural resources. On the contrary, sustainable brands make use of recycled and biodegradable fibers. Sustainable clothing in India has started achieving recognition. Numerous brands are welcoming this revolution in the fashion industry with open arms. Designers are encouraging sustainable fashion in India by launching trendy and comfortable collections of more sustainable fibers such as hemp and khadi. Now, it’s your turn to do your bit for the environment, and reduce your carbon footprint by switching to ethical fashion.

 

4.      Soft on the Skin: The brands offering sustainable clothing in India favor the use of natural fibers to manufacture their super comfortable and breathable clothes. These amazing alternative fibers are easy on your skin as well as on our planet. Natural colors and vegetable dyes have replaced toxic chemical dyes used by fast fashion brands which are cruel on the skin. Indians are becoming more aware and conscious, and switching to more sustainable fibers and ethically-conscious options. Now, that’s another reason to encourage sustainable fashion in India.

 

 

In a nutshell, ethical fashion is a pressing priority, and it’s our duty as a consumer to make every effort to ensure our planet’s wellbeing. Sustainable fashion in India is certainly displaying hints of a promising future.