Karuna Khaitan

With a lot of greenwashing taking place within the fashion industry, it has come to be tough for consumers to know what's genuine and what's not. There is a lot taking place that many brands don't want us to see. The environmental effect of clothes is massive and growing year after year. As more fashion brands turn green and the fashion revolution grows in popularity, " sustainable fashion India " is increasingly heard. People are beginning to care greatly about how their garments have been made, and now no longer simply about the cost and style of the garments they buy. But what exactly does that mean? And how do you know if a fashion brand is sustainable? One thing’s for sure: it’s not easy. For starters, how clothes are made includes everything from how the fabric was grown, how the textile workers are treated and paid, their safety and carbon footprint are key pointers to know if they fall under sustainable clothing brands .  To help make it easier, here are 5...

For the last few centuries, humans have developed a penchant for producing more than they can consume. This is further resulting in us disposing of more waste than this planet can replenish. The fashion industry has also been one significant industry that has always participated in this trend of producing more than demand and consumption. Now it's the major contributor to the accumulating pile of waste in many dump yards across the world.  The most viable solution to this pressing issue is sustainable fashion. Sustainable fashion in India and worldwide is gaining traction as it focuses on designing and producing clothes in an ecologically and socially responsible manner. It helps us get rid of our wasteful behavior and break out of our non-appreciative attitude. Shifting to sustainable clothing will help us reduce our harmful impact on nature and produce less waste.  Sustainable fashion in India covers everything about the industry focusing on longevity, and reduction of was...